Plantify- Digital Prototyping with Figma
This digital protoype allows users to click through the experience of creating and editing a Plant Profile in their account, and share a picture of their plant on a public content feed. Tap the "+" icon in the bottom navigation menu to start the experience.
Starting the Design
Paper Wireframes | Digital Wireframes | Lo-Fi Prototypes | Usability Studies
For a fast iteration process of possible homepage designs for the app, I used paper wireframes.
Paper wireframing is actually one of my favorite parts of any design process. I use it for everything and used it before I knew what it was called (including this website).
Wireframes help to identify the negotiable and non-negotiable elements in my design. Pictured are a few quick sketches of the app.
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All-In-One: The Way Nation
January 2020-July 2024
As a nonprofit startup, I started with The Way Nation as a social media manager and grew their Media Department from the ground up. My role here included website design, social media management, graphic design, communications, event & project management, marketing strategy, and administration/ policy writing as the Director of Media.
Social Media Results
My social media efforts for The Way Nation included:
Social Media Audit to pinpoint the audience, what was working, and what was not.
SM strategy to create a plan of action for content to reach organizational goals
Content Creation from conception to execution
Content Scheduling, Captioning, Hashtag research, and editing.
Monthly reporting to keep the org updated and continue growth.
How it Started
How it's Going
Websites Designed By Me
See My Work
My work for the Way Nation spanned dozens of projects and many roles over the last four years.
Graphic Design
YouTube Thumbnails, Event Flyers, Website Design, Merch Design & Product Mockups, and Newsletters. Images were created using Canva and Adobe Illustrator.
Social Media
Social Media Strategy, Content Creation, and Data Analytics. Efforts have resulted in as much as 89,000% increase in social media insights! Photography & Videography done by me as well.
Department Structure
Policies & Procedures creation, training, scheduling, and other administrative tasks
Production
Oversee and operate multiple software systems for audio and visual production including ATEM, Blackmagic Design, Lightkey, Boxcast, and more
Graphic Design Gallery
Event Flyers,
Marketing Flyers,
Business Cards,
Merch Design & Mockups,
YouTube Thumbnails,
And More!
Posters & Newsletters
Branded Content
YouTube & Twitch Banners
Resumes and Cover Letters
Text & Image Logos
Awards & Certificates
Forms & Presentation Graphics
Brand Kits
Trifold & Booklet Brochures
Every year TBCC & Stay LIT, a Chicago nonprofit organization geared towards guiding youth into leadership provides the community with access to a Community Resource Guide. The guide is a collection of resources for the Chicago neighborhoods they serve and includes information on schools, libraries, community centers, and public service resources. The guide also includes information on the organization's sponsors and events of the previous year.
Over the course of 3 months, I carefully curated their resource information to create this 60-page community resource guide for the five Chicago communities TBCC serves. With strict standards and a desire for readability and creativity, I worked with TBCC to meticulously craft this guide to give this organization what they were looking for.
In my time with TBCC, I also created several pieces of content and managed their social media to deliver an 80% increase in social media insights within 90 days.
True Believers Community Connections & Stay L.I.T. Community Resource Guide
Plantify- The Ultimate Mobile App for Plant Parents
Course Project; Google UX Design Professional Certificate (Ongoing)
The Product:
"Plantify" is a mobile app designed to offer plant owners accurate and easy to understand information about caring for their plants. The app allows for users to track progress, create profiles for each plant they own, and stay on top of their plants’ needs like watering, fertilizing, and pruning.
Final Design Coming Soon!
Skills & Knowledge Gained:
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User Personas
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User Flow
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UX Research
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Paper & Digital Wireframes Prototyping
Project Overview
The problem:
Current plant care app users have trouble finding accurate information on caring for their plants, personalized support, and a streamlined place they can keep up with the progress and care schedule for their plants.
The goal:
My goal was to design an intuitive and engaging app that helps plant parents stay on track with the care of their plants, get human-to-human help with their care plans, and get accurate information on the plants they are interested in bringing into their home.
Understanding the User
The project began with UX Research by identifying pain points and desires expressed by plant owners who currently use and/or have used other plant care apps. Through identifying pain points, creating user personas, and seeking to understand user stories and experiences, I was able to begin planning and app that would address actual user concerns and take into consideration accessibility, inclusivity, and innovation.
Idenitfying Pain Points
Major pain points discovered were in relation to inaccurate diagnostic and care information, lack of customization for plant needs, and a need for a singular platform to track progress, store information, and get care help.
Main User Persona
The Plantify app was designed to reach a wide range of users, and I used the persona Brooke for this project as the representative for the target audience. Brooke is a new plant parent and school teacher who needs a reliable plant identification and care app to stay on track with her plant care schedule and get information on how best to care for her plants.
Explore My Projects
Design, Social Media Marketing, Project Management